About Us → Management
Mr. ERIC HE
¨C Director
Over 10 years¡¯ research experience in both qualitative and quantitative
Previously:
Synovate Quantitative Research Associate Director ACNielsen Customized Research Manager Procter & Gamble Market Research Senior Manager, responsible for Crest and Rejoice
Experience:
Rich experience in research for FMCG, IT and Telecom, Consumer Electronics, Automotive, Pharmaceuticals and Healthcare, Foods and Beverage industry
Expertise:
Ideation Generation, Concept and Copy Development Survey Market Opportunity Pinpoint Survey (Product Positioning and Consumer Segmentation) Market Performance Effectiveness Tracking Study (brand tracking, Campaign Effectiveness) Ad Effectiveness Test Trainer on Market Research and Statistics Application
Academic£º
Major in Statistics, Nankai University
Mr. Arthur Yu ¨C Director
About 10 years¡¯ research experience in both qualitative and quantitative
Previously:
General Manager of Modern International Market Research Shanghai Company Unilever Senior Consumer Insight Manger, responsible for Hazeline, Ponds, Lux & Dove
Experience:
Rich experience in research for FMCG, IT and Telecom, Consumer Electronics, Automotive, Pharmaceuticals and Healthcare, Foods and Beverage industry
Expertise:
New Product Development (from Idea generation and screening to volume prediction) Copy idea development and evaluation Segmentation, Brand Positioning and Targeting Market Performance Effectiveness Tracking Study (brand tracking, Campaign Effectiveness) Trainer on Market Research and It¡¯s Application on Successful Marketing
Academic£º
Executive MBA, Washington University at St. Louis Bachelor degree of Engineering, Shanghai University
