Careers
Feedback
Sitemap
กก
กก
กก
กก
About Us
Mission
Intersearch
Our Office & Coverage
CATI
Organization
Management
Global Partner
Our Value
Some Numbers Of DNA
Client Service
>
Market Opportunity Assessment
Market profiling & entry strategy
Market sizing
Market segmentation
Market structure analysis
Market Opportunity Matrix
Value chain analysis
Business intelligence & consulting
Consumer habits & practice
Positioning and targeting
Portfolio Optimization
>
Brand & Product Development
Consumer Needs & drivers
Ideation & concept development
Idea & concept screening
Usage & attitude study
Concept & product test
Sensory test
Volume forecasting and STM
Brand health/equity check
Restage & line-extension strategy
Flavor / line optimization
>
Communication & Media
Name / slogan / celebrity selection
Insights exploration
Concept & Creative development
Copy test
Communication pre-test
Package appraisal & fine-tuning
Visual image appraisal
Communication effectiveness
Ad wear-out
>
Pricing Strategy
Traditional pricing sensitivity meter
Gabor Granger
Price Scenario
Brand Price Trade Off (BPTO)
Product Mix Optimization (Conjoint)
Upsizing & downsizing pricing strategy
Line optimization
Price threshold
Pack size/price study
STM
>
Channel & Promotion
Distribution check
Shopper behavior
Shelf design
Exit Interview
Mystery Shopper
Trade interview
Channel importance assessment
Promotion effectiveness
In store merchandizing optimization
Shelf impact study
>
Consumer / Customer Commitment
Consumer / customer commitment
Conversion modeling
Corporate image
Exit interview
Customer segmentation
Customer relationship measurement
Observation study
Data mining
Panel
I-vote™
Panel Survey
Data mining
Analysis tools
News & Events
News
Events
Contact Us
Contact Information
Eric HE
(8621) 6249 9466
eric.he@dna-consult.com
Arthur YU
(8621) 6249 3318
arthur.yu@dna-consult.com
Directions / Map
About Us → Organization
We provide full service to our client: both quantitative and qualitative
