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Name / slogan / celebrity selection
Insights exploration
Concept & Creative development
Copy test
Communication pre-test
Package appraisal & fine-tuning
Visual image appraisal
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Pricing Strategy
Traditional pricing sensitivity meter
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Product Mix Optimization (Conjoint)
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Line optimization
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Pack size/price study
STM
>
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Distribution check
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Exit Interview
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Contact Information
Eric HE
(8621) 6249 9466
eric.he@dna-consult.com
Arthur YU
(8621) 6249 3318
arthur.yu@dna-consult.com
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